The rising participation of women homebuyers is emerging as a defining trend in Chennai’s residential real estate market, driven by factors such as financial independence, a growing sense of personal security, and a long-term investment outlook. This shift was evident at a recently held three-day property exhibition, where one out of every three home bookings was made by women buyers. The trend highlights a steady increase in independent ownership and property investments among women professionals, reflecting their expanding role as primary decision-makers in real estate purchases. Many women buyers are showing a preference for 1 BHK and 2 BHK homes, prioritizing practical layouts and affordability. Connectivity and neighborhood safety remain key considerations, with buyers gravitating toward well-connected localities that offer a secure living environment. For several women, homeownership is also viewed as a stable investment option that provides long-term financial security. Another important factor influencing this trend is the challenge women face in securing rental housing in the city. As a result, many prefer to channel their monthly expenses toward equated monthly installments EMIs for their own homes rather than spending on rent and large advance deposits. This approach offers both emotional reassurance and asset creation. Apartments emerged as the primary revenue driver at the exhibition, generating over Rs 251 crore from 190 unit bookings. Among apartment configurations, 2 BHK homes remained the most popular choice, accounting for nearly half of total bookings. 3 BHK units followed closely, contributing a significant share of bookings while generating the highest revenue within the apartment segment. This pattern points to an ongoing upgrade cycle, with families increasingly opting for larger homes that offer more space, flexibility, and comfort. From a location perspective, southern suburbs of the city dominated apartment sales, accounting for nearly half of the total bookings. Plotted developments also continued to attract steady interest, particularly in emerging growth corridors. Strong buyer demand was observed along OMR, GST Road, and ECR, driven by ongoing infrastructure development, improved connectivity, and expectations of long-term capital appreciation. Overall, the increasing presence of women homebuyers is reshaping demand patterns in the city’s residential market, influencing housing preferences, location choices, and investment behaviour.